Creative Director · Video · Los Angeles
21 years from concept to delivery — directing, designing, editing, and building creative that performs at scale. Not just a point-of-view. The full picture.
21 years doing the work — not just overseeing it. I step in at any stage, lead a full team, or build it entirely solo.
I've spent 21 years doing the work — not managing from a distance. I can walk into any creative challenge, at any stage, and move it forward. Concept or near-final, solo or leading a team of ten.
At BODi I've run one of the highest-volume direct response programs in fitness: 400+ assets a year across Meta, TikTok, YouTube, and broadcast, consistently driving 2–3× ROAS. Behind that output is a set of systems I built — reusable templates, modular workflows, and testing frameworks that keep quality high when the volume gets demanding.
I've touched every corner of marketing — brand identity, DTC performance, TV and broadcast, OOH, UGC, influencer, web, and print. Each one made me a sharper creative director, because I understand the full picture.
AI is part of how I work now, not a talking point. Firefly, Midjourney, Runway, and Sora are daily tools that let me move faster without thinking less.
Available for freelance engagements and open to the right full-time opportunity. Based in Los Angeles — built to work with teams everywhere.